Every competitor move gets scored against your roadmap, your segments, and your goals — so each one becomes a call you can stand behind.
Source: pricing page · detected 2 days ago
Recommendation · Build
Hits two of your three growth segments and lands inside the Q3 packaging theme already on the roadmap.
Drop in a signal
Paste a link to whatever prompted the question — a pricing page, a G2 review, a changelog.
Toffyy scores it
Matched against your product, your roadmap, and your segments — automatically, no setup required per signal.
Get a call you can act on
Build, watch, or skip — with the full rationale, not just a recommendation.
Spreadsheets, Notion, Slack scrollback
Job it does
Capture the signal somewhere.
Where it stops
No scoring, no rigor — and it goes stale the moment you stop maintaining it by hand.
Competitive intelligence tools
Job it does
Tell you the moment something changes.
Where it stops
Stops at the alert. You still have to decide what it means, alone.
Toffyy
Job it does
Scores the signal against your product, roadmap, and goals, and turns it into a build/watch/skip call with the rationale behind it.
Where it stops
You still make the call — Toffyy just makes it one you can stand behind.
I've spent my career on small product teams, and there's never been enough time to do market research the way I'd actually want to. The motion is always reactive — juggling competitor releases, customer requests, and everything in between, with no time to step back and look for the pattern. I built Toffyy to pull all of it into one place, so the patterns get surfaced automatically and PMs have vetted, scored context at their fingertips instead of a pile of half-read tabs.
Molly
Founder, Toffyy
Toffyy scores every signal so you walk into your next roadmap conversation with an answer, not a hunch.
A few quick details so we can bring in the right teams first.